Wednesday, February 11, 2009

Put a little swagger in your step

Heard everywhere from MTV to national television shows to popular songs, swagger is the new term to use and way to be. Now everyone can have it with Old Spice's Swagger products. The target market here is adolescents through young men - the individuals who are exposed to the term/concept in everyday life.

[I found the actual product at my friend's house. Obviously the product line's target market is responding.]

Compiled from several online definitions...
swag·ger [swag-er]
to walk, talk, and dress in a boastful or arrogant manner.
2. to conduct one's self with pompous-like confidence in a way that would automatically earn respect.

While the definition suggests a negative connotation, adolescents and young adults consider the term trendy, acceptable, and a way complimenting someone.

Here are a few examples:
~~ I'm the opposite of moderate, immaculately polished with the spirit of a hustler and the swagger of a college kid. - T.I., the song "Live Your Life"
~~ Swagger. You got it. You got swagger. - Lil' Mama, America's Best Dance Crew

Old Spice carries several Swagger-scented products. Go to the website to check them all out!

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