Thursday, March 26, 2009

Sixteen Tons

In this GE ad, coal mining is depicted as more attractive than in the past due to the fact that it is now "clean coal."

Ironically enough, the song playing in the background ("Sixteen Tons" by Merle Travis) was written about the misery of coal mining.

The following is a CBS news report regarding clean coal. It doesn't portray coal as 'attractive' as in the GE ad though.

Marketing to women

This ad cleverly targets women who may be concerned with the calorie count in beer... and/or have been lied to by their boyfriend. MGD attempts to relate to women by referring to relationships while promising a low-calorie beer.