Thursday, March 26, 2009

Sixteen Tons

In this GE ad, coal mining is depicted as more attractive than in the past due to the fact that it is now "clean coal."

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Ironically enough, the song playing in the background ("Sixteen Tons" by Merle Travis) was written about the misery of coal mining.

The following is a CBS news report regarding clean coal. It doesn't portray coal as 'attractive' as in the GE ad though.

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Marketing to women

This ad cleverly targets women who may be concerned with the calorie count in beer... and/or have been lied to by their boyfriend. MGD attempts to relate to women by referring to relationships while promising a low-calorie beer.