Monday, February 16, 2009
Friday, February 13, 2009
Wednesday, February 11, 2009
Heard everywhere from MTV to national television shows to popular songs, swagger is the new term to use and way to be. Now everyone can have it with Old Spice's Swagger products. The target market here is adolescents through young men - the individuals who are exposed to the term/concept in everyday life.
Compiled from several online definitions...
1. to walk, talk, and dress in a boastful or arrogant manner.
2. to conduct one's self with pompous-like confidence in a way that would automatically earn respect.
Here are a few examples:
~~ I'm the opposite of moderate, immaculately polished with the spirit of a hustler and the swagger of a college kid. - T.I., the song "Live Your Life"
Old Spice carries several Swagger-scented products. Go to the website to check them all out! http://www.oldspice.com/products/by_scent/swagger/
Thursday, February 5, 2009
Something we didn't consider was Kool-Aid clothing. Clever, but given the brand's decreasing popularity, the creation probably came too late. By the way, the shoes have the brand logo on the back and have "Kool" imprinted on the soles... there's no way to hide the fact you're wearing Kool-Aid shoes.