Friday, January 30, 2009

Does sex sell vodka?

It's a standard assumption that sex sells products. However, the marketers of Polish vodka Sobieski appear to be taking a different route. Maybe with the simple layout, clean lines, and matter-of-fact wording, Sobieski will become as popular as other imported vodkas.

Sobieski appears to be the only brand advertising just vodka. Take a look at ads from Skyy, Three Olives, and Smirnoff vodkas:

The Smirnoff ad is from 1964; using 'sex' to sell a product isn't a new idea.

All three ads use images of attractive and/or provocative women to make their vodka more appealing to consumers. But how well does it work? The 'sexy' ads cover three very popular vodka brands; Sobieski vodka is not well-known. Perhaps high sales are due to the eye-catching women in the ads.

Think about the last time you purchased vodka or any type of alcohol. What brand did you choose and why was that brand the one that came to mind? Was it because of the simple layout and clean lines in an advertisement? Or was it the attractive woman or man that grabbed your attention?