This ad for Gatorade's G2 is great because it appeals to athletes as well as regular consumers. It lists things that each "Candace" have not done, but the other has. It gives the reader the feeling that, even if she is not a professional athlete, she can still do great things (and G2 can help).

Athlete Candace: I've never lost half my body weight. I've never climbed a StairMaster to get away from my old self. I've never had to undo 35 years of bad habits. I've never looked in the mirror and seen someone I hadn't seen before. But I have tried as hard as I can to be the best that I can.

Other Candace: I've never dunked a basketball. I've n ever had to come back from a torn ACL to win 2 straight college titles. I've never been Rookie of the Year and MVP in the same season. I've never been criticized for the decision to become a mother. But I have tried as hard as I can to be the best that I can.